Omega Original Footwear. A unique combination of style and old world craftmanship.
For nearly 50 years the Omega brand has been known for its exceptional leather craftsmanship and durability, perfectly balanced in design and function.
Designed for strength, durability and all-day comfort the legendary patent design originated in the early 1970’s. From the beginning, the Omega brand has been dedicated to the needs of its patrons.
Made in South Africa, the brand is committed in keeping its tradition of old-world workmanship. Cut from genuine leather and meticulously stitched to the patent design cushioned sole, the design ethos of Omega is to continually refresh its enduring classics and add fresh new design takes as trends evolve.
The strength of township culture is undeniable. From the well-dressed Amapantsula gangsters of the 1930s with their jazz connections; through to the reinvented Amapantsula of the 1990s and their Kwaito vibe; and on to the hip hop loving Izikhothane showmen of the 2000s. These fusions of fashion, music and dance create truly unique South African cultures, far removed from European and Western trends.
Recently it is Amabhinca with Maskandi and AfroPop music that are creating a movement within the townships and beyond; encouraging people to stick to their roots, to embrace African attire, to embrace their own style and heritage but wearing it in a modern way.
And there can be nothing more traditional than an Omega sandal. Once known as the ‘taxi-man shoe’, it was the ‘well-to-do uncle’ who wore them, showing his wealth in the artfully woven sandals.
Now AfroPop stars are proudly wearing the Omega brand. They chose to wear our product with no advertising or influencer relationships with us, but simply because it was their style.
Omega continues to be as relevant to modern culture as ever proving classics never go out of style.