Careers: Digital Marketing Lead

Title: Digital Marketing Lead
Experience: 5+ years.
Remuneration: R30,000 – R35,000 (depending on experience).
Location: Cape Town. In office with flexibility.
Agreement: Permanent employment with 3-month probation period.

Role Summary: 

We’re looking for a data-driven Digital Marketing Lead to drive performance marketing across both Tsonga and Omega Originals. This is a hands-on role for someone who is analytical, solutions-oriented, and constantly seeking ways to optimise digital channels. From paid media to SEO and email automation, you’ll manage digital performance end to end, helping both brands grow and convert more effectively.

You’ll be responsible for the full digital performance stack: paid advertising (Meta and Google), SEO, analytics, email flows, and reporting. This dual-brand role is perfect for someone who loves applying data to unlock growth, refine user journeys, and implement measurable improvements that drives brand and business growth.


Key Responsibilities:

  • Oversee and optimise paid advertising across Meta, Google, and other key platforms
  • Plan, implement, and refine performance campaigns for both Tsonga and Omega.
  • Run A/B tests across digital channels to improve CTRs, ROAS, and conversions.
  • Set up and optimise email automation journeys, including cart recovery and retention flows.
  • Manage SEO roadmap including keyword targeting, page optimisation, and content recommendations.
  • Prepare and deliver regular performance reports and insights to brand managers.
  • Monitor analytics dashboards and use insights to guide campaign decisions.
  • Collaborate with the content, design, and brand teams to align messaging across all digital touchpoints.
  • Stay up to date with the latest digital tools, AI trends, and platform updates.


Requirements:

  • Minimum 5 years’ experience in digital marketing with hands-on performance campaign management.
  • Proven track record with Meta Ads Manager, Google Ads, and Google Analytics.
  • Working knowledge of email platforms and automation (e.g. Mailchimp). Familiarity with Shopify and e-commerce flows.
  • Strong proficiency in Microsoft Office, especially Excel and PowerPoint.
  • Comfortable with data analysis, reporting and deriving insights.
  • Experience in both strategy and execution of performance campaigns.
  • High level of organisation and attention to detail.
  • Familiarity with AI and emerging marketing technologies.

To Apply:

Please submit your CV, a short motivation, and any relevant links to hello@wearewonder.co.za